For membership organisations

member
intelligence.

Born in broadcasting, built for retention. The same intelligence platform that helps the world's most demanding subscription businesses fight for every renewal — now serving the membership organisations whose missions depend on it.

The shift

From subscribers to members. Same intelligence, new mission.

For two decades we have helped broadcasters and OTT platforms hold onto their audiences. Every renewal mattered, every churned subscriber was a story to understand, every payment failure a lost relationship to recover.

Membership organisations face the same battle — only the stakes are different. A lapsed member isn't a cancelled stream. It's a community vote, a charitable gift, a professional credential, a season ticket.

So we took everything Singula has learned about subscriber retention and rebuilt it for the people running clubs, federations, charities and professional bodies. Same engine, same intelligence — purpose-fit for the way memberships actually work.

The toolkit

Six tools, one platform, every part of the member relationship.

Everything connects to a single member record. No more reconciling spreadsheets across membership, finance, and engagement. One system, one truth.

01 — Lifecycle

Member lifecycle insight

Track every member from first enquiry through to long-term advocate. Know who's joined, who's quietly disengaging, and who's about to lapse — before the renewal email goes out.

02 — Renewals

Smart renewal forecasting

Predict renewal probability for every individual member, not just the cohort. Identify at-risk relationships in time to act, with prioritised outreach lists for your team.

03 — Pricing

Tiered pricing engine

Configure individual, family, concession, lifetime, corporate and grade-based memberships without writing code. Promotions, joiner offers, and grade transitions handled natively.

04 — Recovery

Failed payment recovery

Two decades of dunning logic refined on broadcaster volumes, now reclaiming membership revenue. Smart retries, member-friendly messaging, channel-aware sequencing.

05 — Insight

Engagement scoring

A single score per member combining attendance, donations, communications, content consumption and event participation. Spot the early signals of disengagement.

06 — Identity

Unified member record

One identity across membership, finance, events, donations and digital products. The member sees one organisation. Your teams see one truth.

Built for

The way your members actually belong.

Membership doesn't look the same across sectors — but the underlying decisions do. We've configured the platform around the patterns we've seen work in each.

Sector 01

Sports clubs & federations

Season tickets, junior pathways, supporter tiers, away travel, family packages.

Sector 02

Professional bodies

Grade transitions, CPD tracking, designation renewals, corporate sponsorships.

Sector 03

Charities & trusts

Recurring giving, supporter circles, gift aid, legacy enquiries, lapsed donor recovery.

Sector 04

Trade & industry associations

Tiered company memberships, multi-seat licences, group billing, subsidiary mapping.

Sector 05

Cultural & arts institutions

Friends & patrons, exhibition access, priority booking, gift memberships.

Sector 06

Alumni & university networks

Affinity tiers, regional chapters, giving days, lifetime engagement journeys.

Outcomes

What changes when intelligence reaches the front office.

+18%
Renewal rate uplift after first full season on the platform.
−32%
Reduction in payment-failure-related lapses.
More members reached per renewals officer per week.
9d
Average time to identify an at-risk member before lapse.

Indicative figures — replace with verified client metrics before publication.

We came for the billing engine. We stayed because, for the first time, we could see exactly which members were drifting away — and reach them while they were still ours.

[Client name] Head of Membership, [Organisation]

Ready to know your members the way broadcasters know their subscribers?

Book a 30-minute walkthrough. We'll show you the platform on a real membership scenario from your sector.